If you are a coach, a therapist, or a purpose-driven entrepreneur, you probably started your business based on a personal story or a challenge that you successfully overcame, and you decided to share your experience, knowledge, and expertise with others to help them overcome the same challenge.
And you are right! I believe that this is the only way to create an authentic and aligned business that brings real value 🙂
However, with time, when you want to grow your business, you move away from your initial expertise and you start questionning why you could not help more people, even if they are not directly related to your specific expertise.
On the surface, it may seem that you are growing your business, but really in the long term, you are moving away from your biggest source of success – which is your Niche.
In the video below, I explain how sticking to your Niche – the one that is related to your specific expertise – is the ONE important thing that you need to do in order to be AND stay successful in your business.
Most purpose-driven entrepreneurs that I work with are torn between staying true to their expertise OR offering their services to more people, hoping to have more clients.
And that’s why I am here!
I am here to show you that finding your Niche is not only essential to run an authentic business, but it is also essential if you want to increase your sales by serving your ideal clients…even if it sounds counter-intuitive 😉
Many clients have asked me to share this information with them, so I have put together a free training to show you how finding your Niche will help you not only align your business with who you are, but will also enable you to attract the right clients and increase your sales!
So if you are interested in finding out what is your best Niche, the one that will allow you to work with even more clients that you are born to help, click here to join me for this Free Online Training.